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About

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Hi, I'm Peggy Liang -

An Enthusiastic Data Storyteller

I am a data analyst with two years of experience at a leading software company specializing in AI development and scientific marketing. I am currently studying a master's degree in Business Analytics at the University of Washington. My expertise includes creating statistical models to measure influencer impact on consumer behavior, and helping well-known companies such as Estée Lauder and Nestlé track marketing performance and identify potential customer groups. With skills in data pipelines, statistical modeling, data mining, and visualization, I am an innovative problem-solver and eager to bring my expertise to new challenges.

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I love traveling and taking photographs. Having visited New York, Chicago, Washington DC, etc., Seattle is the only city where I have visited more than three times. Also, I enjoy going to coffee shops and exploring new restaurants.

Skills

Programming Languages

Python (Pandas, Matplotlib, NumPy), R and SPSS

Statistical Techniques

Descriptive Analytics (Hypothesis Testing, Sampling Distribution, Random Variables), Predictive Analytics (Linear/Logistic Regression, Crystal Ball, Random Forest, Classification, Clustering)

Database, Big Data Techniques & Visualization

MySQL, Text Analysis, Advanced Excel, PowerBI, Tableau, Adobe Analytics

Domain Knowledge

Cosmetics, Food & Beverage, E-commerce, Retailers, Banking, MarTech, SaaS Companies

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